This has been reported by the BBC see http://www.bbc.co.uk/news/uk-england-kent-22096722
A bit of a strange one this, SFP Ventures UK is the dormant company set up in 2006 after complaints that SFP Ventures Partners Limited were a British Virgin Islands company.
A bit of a chequered history here, it was SFP Ventures Partners Limited who initially tendered for the development on the Pleasurama site, claming in their presentation to the council that they were the investment arm of a Swiss bank.
After the council chose them as their preferred developer, it transpired that they weren’t part of a Swiss bank, but were an offshore company based in The British Virgin Islands.
SFP Ventures UK seems to have been a dormant company since it was formed, so they may have a bit of difficulty persuading the Advertising Standards Agency otherwise.
In order to understand roughly how BVI companies work here is a link to a firm that will set one up for you http://www.bvi-corporations-ibc-incorporate-in-bvi.offshore-companies.co.uk/